Hagerty partners with Bicester Heritage as Insurance Partner for Scramble events
- Hagerty, one of the world’s largest automotive lifestyle brands, partners with Bicester Heritage, the UK’s centre of excellence for classic vehicles
- Bicester Heritage is the Home of Historic Motoring in the UK, located on a 444-acre former RAF Bomber Training Station
- Agreement will see Hagerty branding, and a physical brand presence, at all Scramble events
- A Hagerty Valuation Arena will be presented at each event, allowing Scramble attendees the opportunity to receive a vehicle valuation
- Exclusive partnership covers all Scramble events
- Hagerty and Bicester Heritage will work together on innovative and engaging content in addition to Scramble activity
Northamptonshire: 3rd June 2021
Hagerty is best known as a classic vehicle insurer, but with a 600,000-member strong Drivers Club, a magazine with 1.9m readers, more than 1m monthly unique users visiting its media site and 1.4m subscribers on YouTube, it is one of the world’s largest automotive lifestyle brands.
2021 has seen increased investment across all aspects of the Hagerty business, from content and events to data and client services, as Hagerty strengthens its global offering to the motoring enthusiast. The latest announcement from Hagerty UK is an exclusive partnership with globally renowned classic car destination Bicester Heritage.
Bicester Heritage started a revolution in historic vehicle ownership in the UK, set in a unique location they have created the UK’s centre of historic motoring excellence. Founded in 2013 Bicester Heritage is now home for 45 specialist automotive businesses across its beautiful 444-acre former WW2 RAF Bomber Training Station, the site now being held as a national exemplar of constructive conservation by Historic England.
Bicester Heritage Scramble events attract tens of thousands of automotive enthusiasts every year, from around the world. The eclectic range of vehicles in attendance demonstrates the variety of machinery the British classic vehicle community covets and blends perfectly with Hagerty’s ethos of preserving interesting enthusiast vehicles, and the classic enthusiast community itself, for generations to come.
As part of the Scramble partnership Hagerty will be known as the exclusive Insurance Partner for all Bicester Heritage Scramble events. In addition, Hagerty will have branded and physical presence at every event, while also providing a live Valuation Arena in which Hagerty experts will provide live vehicle valuations for Scramble attendees.
The first Scramble partnered with Hagerty takes place on the 5th and 6th June and the partnership remains effective for all Scramble events.
Speaking of the partnership Lee Mathewson, Managing Director for Hagerty UK, said “Bicester Heritage is a wondrous place, full of history and charm that is unrivalled anywhere in the world. Hagerty is delighted to partner with the UK’s Home of Historic Motoring to enhance the already fabulous Scramble events and to interact with the wide range of enthusiasts in attendance. In addition to having a presence on site for all Scrambles, Hagerty will also work closely with the team at Bicester Heritage to produce engaging content for our combined audiences, through our respective editorial, film and social media channels.”
Philip White, Senior Brand and Marketing Manager for Bicester Motion, said “We are proud to continue our partnership with Hagerty UK at our hugely popular Scramble events. Both Hagerty and Bicester Heritage share a vision to provide a vibrant future for classic motoring and to encourage owners to enjoy their cars as much as possible. Where better to continue our mission than in firm partnership with Hagerty, the classic insurance experts, from the de facto heart of the UK’s historic motoring industry.”
SVA Says: The coming together of these two leading players in their respective fields is a great move for both companies, in particular with the increasing pressure on Internal Combustion Engine vehicles (ICE). Bicester has forged itself into a powerhouse of Classic restoration and manufacturing, and Hagerty an official partner to the SVA is fast becoming the classic and collectible car and bike insurer of choice for owners and clubs.