Photofeature by Lara Platman

Award winning photography, providing a specialist service for your image needs in the motoring industry.

Lara Platman founded Photofeature in 1998 as an agency for photographic commissions. The company has evolved into a photo archive with over 4000 images available for licencing to advertising, corporate and editorial clients many in the car sector. A race card holder, a member of the Guild of Motoring Writers and author of several books, Lara provides extraordinary images of some of the world’s most iconic vehicles.

Some of the many specialised covers created by Lara Platman

Lara can tailor exactly the photo shoot your business, book, point of sale or marketing you need to get the most compelling results. From motoring to aviation and just about everything else, her expertise and extraordinary talent for creating unique images is all you need to stand out.

Whether your business needs imagery for your website, point of sale and brochures with newly commissioned or stock photography, Lara can provide everything you require.

Expert training & tuition for those who would love to create their own lasting images

For those with ‘All the gear, but no idea’ where to begin creating your own lasting and memorable imagery. Whether for private use, your own business or want to begin building expertise as a professional photographer Lara can provide the tuition needed to get you going..

Through the Night.

The theatre of the pit lane is something of a magical experience, hidden from the crowds in the grandstand, the drivers, mechanics and engineers all work towards winning the race.

My first night time event was the Spa Six Hours where, I fell in love with my Leica Noctilux lens, providing me with such detail from utilising simple car headlamps. Visiting the Monte Carlo Rally Historic I endured the early 4am starts in the snow to capture the cars and people who I now consider to be my friends. Hitching a lift to the FIA World Endurance Championship Series at Le Mans for the 24 hours race, I slept in a car trailer empty of its Ferrari, for some of the day so I could be alert from when I went out shooting at night. A lifestyle editorial piece commissioned for the Nurburgring 24 hour race allowed me to walk around the Nordschleife Forest to witness the motorsport fans.

Through the Night is a selection of my favourite photographs from these races. Some commissioned and others taken out of pure curiosity. It has made me understand the beauty of waiting and often allowed me to be part of a team.

For more details or to explore how Lara Platman our go-to SVA photography Founder Partner is ready to assist you, please mention your SVA membership when contacting Lara..




SVA member rates apply when you confirm membership.  We will also provide a free of charge appraisal of your current imagery displayed in brochures, websites and other media platforms. New commissions and purchase of stock imagery will receive a 10% discount.