Martyn Raybould

Martyn Raybould

Salon Prive has a new home!

Salon Privé set out to give London an automotive extravaganza befitting of its elite global capital status, and over 3 days in late April we did just that. Over 16,000 visitors enjoyed the very best the automotive industry has to offer on the lawns of one of London’s most iconic venues, The Royal Hospital Chelsea. Twenty-seven automotive brands attended with twelve of them launching new models. For the classic aficionados, no fewer than fifty classic cars were displayed for sale, complemented by a collection of eighteen luxury brands providing the icing on the cake. With the Sloane’s hospitality prepared by Absolute Taste, gourmet street food, cocktail bars and Pommery champagne to boot, it was the perfect way to welcome in the London Season.

Salon Privé London returns to The Royal Hospital Chelsea from 20 – 22 April 2023. In the meantime, we have our flagship event at Blenheim Palace from 31 August – 4 September. A very different experience and definitely one for your diary. Click HERE for more information.

The great and the good of classic and collectible cars in attendance

For now, we hope you enjoy our highlights of the inaugural Salon Privé London.

SVA Says: We attended this inaugural event and it had all the usual fringe players in attendance, from Champagne to bespoke perfumes and even a ‘Helicopter-car’ design and build company. There were some fine Classic and Modern Collectible car companies on hand too though, but not many, and this is likely the cost of displaying and the expectations of customers attending post Covid. The first year of any event is also tough for organisers, especially given we are still in unchartered territory so to speak. The venue though was great and the sun shone so it was a delight to stroll the exhibitors, we think the venue, event and its potential for growth now being London-centric is excellent and it will be in our 2023 calendar must go..

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